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Categories / Furniture / Mattresses
Mattresses
AI answers
20
5 questions × 4 engines
Brands named
22
across all answers
Named by one engine only
10 of 22
brands
Most-cited site
sleepfoundation.org
in 8 answers
| # | Brand | Named in | ChatGPT | Gemini | AI Mode | AI Overviews | Product named most |
|---|---|---|---|---|---|---|---|
| 1 | Helix | 13/20 | 3 | 4 | 2 | 4 | Helix Midnight Luxe |
| 2 | Nectar | 12/20 | 2 | 4 | 3 | 3 | Brand only |
| 3 | Brooklyn Bedding | 10/20 | 3 | 1 | 1 | 5 | Brooklyn Bedding Aurora Luxe |
| 4 | Saatva | 9/20 | 2 | 2 | 3 | 2 | Brand only |
| 5 | DreamCloud | 9/20 | 2 | 4 | 1 | 2 | DreamCloud Classic Hybrid |
| 6 | Leesa | 9/20 | 4 | 2 | 2 | 1 | Leesa Sapira Chill Hybrid |
| 7 | Tempur-Pedic | 6/20 | 1 | 2 | 1 | 2 | Brand only |
| 8 | Nolah | 4/20 | 1 | 1 | 0 | 2 | Nolah Evolution Hybrid |
Real data from a pilot scan on 8 November 2026: 20 answers to 5 mattress questions. Leaderboards at launch combine more answers.
- shopping categories at launch
- 500+
- shopping categories at launch
- shopper questions, five per category
- 2,500
- shopper questions, five per category
- AI engines, side by side
- 4
- AI engines, side by side
- of mattress brands were named by only one engine
- 45%
- of mattress brands were named by only one engine
What you can do
From what AI recommends to where you could show up.
Every number links back to the answers it came from. The pictures below use the same mattress data.
Compare competitors, engine by engine
Brooklyn Bedding was named in all five AI Overviews answers, and one of five on Gemini. Follow any brand in Brandtracker and get an alert when that changes.
What's the best mattress to buy online right now?
If I were buying a mattress online right now, I'd put the Helix Midnight Luxe at the top of my list.
- 1Helix
- 2Saatva
- 3DreamCloud
- 4Leesa
- 5Brooklyn Bedding
Read the answer behind every figure
See exactly what each engine said, the order it named brands in, and the pages it cited.
- sleepfoundation.org7/13
- mattressclarity.com6/13
- mattressnerd.com5/13
- youtube.com5/13
- google.com3/13
- naplab.com3/13
Uncover the sources behind their visibility
The sites AI cited in the answers that named a brand. Sleep Foundation was cited in 7 of the 13 answers that named Helix.
Named in 9 of 20 answers. The numbers show how many other brands an answer named instead.
Find openings for your brand
Set your brand and see every question and engine where competitors were named and you weren’t.
Works with your AI
Ask it, or plug it into the assistant you already use.
Ask Searchtrack
In the app
- Plain-English questions, answered from the database with a link to every answer behind each figure.
MCP
Claude, ChatGPT, Cursor
- Use Searchtrack inside the assistant you already use, signed in with your account.
API
JSON
- The same data for agencies building their own reports and tools.
Which mattress brands does AI Overviews name that ChatGPT doesn’t?
In the latest scan, AI Overviews named 3 brands that ChatGPT didn’t name in any of its five answers:
- Bear2 of 5 answers
- Siena2 of 5 answers
- SweetNight1 of 5 answers
Based on 10 answers: 5 from AI Overviews, 5 from ChatGPT. Open the answers →
What does Searchtrack do?
It asks ChatGPT, Gemini, Google AI Mode and AI Overviews the questions shoppers ask in 500+ product categories, and records which brands and products each answer names, in what order, and which pages it cites.
Does it tell me why AI picked a brand?
No. Nobody outside the AI companies knows that. Searchtrack shows what the answers said and which pages they cited, so you can see the evidence and decide for yourself.
Where does the data come from?
Answers are collected through data suppliers as logged-out, US English requests, so they aren’t personalised. The methodology page explains how figures are worked out.
Can I use it without paying?
Yes. Leaderboards are public, and a free account adds bookmarks and two tracked brands. Paid plans open the full data, your brand, alerts and the AI tools.
What if my category isn’t covered?
Request it from your account. Our team reviews each request before it’s added.
See who AI recommends in your category.
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