Privacy policy.

Searchtrack is responsible for the personal data described here (the “controller”). Questions about it, and requests about your data, go to support@searchtrack.io.

If you only browse. Public pages work without an account. We count page visits with Vercel Web Analytics, which records the page, the site you came from, your browser and device type, and your country. It sets no cookies, doesn’t follow you across other sites, and tells visits apart with a short-lived code that is reset every day, so it can’t identify you. Our hosting provider also keeps short-lived technical logs, such as IP address and browser, to run and protect the site. We don’t use advertising trackers.

If you create an account.

• Your email address, your name if you give one, and your profile photo if you sign in with Google.
• Your sign-in details, held by Clerk. We never see your password.
• What you save: bookmarks, folders, notes, tracked brands, your brand, category requests and enrichment requests.
• Your plan and how much of its limits you have used, such as AI questions and API calls.
• Questions you ask Ask Searchtrack, and the API keys you create (we keep only a scrambled form of each key).

If you pay. Stripe takes your card and billing details. We keep a reference to your Stripe customer record and your plan, not your card.

If you email us. Your message and email address, to reply and keep a record of the request.

• To provide your account and plan: signing in, saving your work, applying plan limits and taking payment. This is needed to perform our contract with you.
• To keep Searchtrack secure and working: preventing abuse, fixing errors and keeping records of changes. This is in our legitimate interest in running a safe service.
• To email you about your account: sign-in codes, receipts, changes to your plan or these policies, and alerts you turn on. You can turn alerts off at any time.
• To understand how the site is used: which pages people visit and where they come from, counted without cookies or identifying anyone. This is in our legitimate interest in improving Searchtrack.
• To meet legal duties, such as keeping payment records for tax.

We don’t sell personal data, share it for advertising, or use it to train AI models.

We use these providers to run Searchtrack. Each handles data only on our instructions, under its own data processing terms.

We may also share data where the law requires it, or with a buyer if Searchtrack is sold, under this same policy.

Some providers above are in the United States or process data there. Where they do, the transfer is covered by safeguards the law recognises, such as standard contractual clauses or the EU–US Data Privacy Framework and its UK extension.

• Account data and saved work: while your account is open. When you delete your account, it is deleted with it.
• Category requests you made: kept so the category can still be considered, without your account or email.
• Payment records: as long as tax law requires, usually six years.
• Emails to us: up to two years after the matter is closed.
• Hosting logs: a few days to a few weeks, as set by the hosting provider.

We use only what the site needs to work: Clerk’s cookies keep you signed in and protect sign-in. Your browser also remembers your light or dark theme and the categories you viewed recently; those stay on your device and are never sent to us. Page visits are counted without cookies (see above). There are no analytics, advertising or tracking cookies, so there is no cookie banner and nothing to opt out of.

Brand logos load from Brandfetch and Logo.dev, so those services see your browser’s request for an image, as any website you load an image from would.

You can ask us to:

• give you a copy of your personal data, or send it to you in a common format;
• correct it;
• delete it (you can also delete your account yourself from your account settings);
• stop or limit using it, or object to how we use it.

Email support@searchtrack.io. We’ll reply within one month. If you’re not happy with the answer, you can complain to the data protection authority where you live.

Searchtrack is about brands and products, not people. If an AI answer we show names you personally and you want it removed or hidden, email support@searchtrack.io and we’ll look at it.

Data is encrypted in transit and at rest with our providers. Other users can’t see your saved work, every change goes through our server, and only staff who need access have it.

Searchtrack is for business use and not meant for anyone under 18. We don’t knowingly keep data about children.

We’ll update this page when what we collect or who processes it changes, and change the date at the top. For changes that matter, we’ll email account holders before they apply. The terms cover the rest of how Searchtrack works.